When you’re getting ready to sell your Lincoln home, you’ll want to make sure you have everything working in your favor, including the psychology to sell your home. Depending on your neighborhood, there might be several similar homes on the market, all with similar amenities. You need to stand out by taking advantage of your buyers’ psychology to sell your home. If you want to sell your house quickly, it has to stand out and feel special.
In this blog, we will give you…
5 Clever Tips That Use Psychology to Sell Your Home Fast!
1. Know Your Numbers
Do your homework, and know exactly what your home is worth. Setting a specific price will show prospective buyers that you know what you are talking about, and have invested in maintaining the quality of the home. Round numbers can make it seem like you have no idea what you’re doing. “$150k? That sounds about right!” If you and your agent conclude that your home is worth $96k, you might want to ask $196k.
But at the same time, be reasonable and take into account the new interest rate and economic environment. If you do need to sell fast, and speed is the most important to you, you may have to compromise on price. Or if you didn’t maintain your home as well as you wanted to, don’t bother with expensive and time-consuming rehabs. Just focus on selling your home as-is.
In addition, avoid listing something using a whole mess of 9’s. “Our home is $99,999.99!.” People see through this and can make you seem gimmicky. This is the wrong way to use psychology to sell your home, and this isn’t what people are looking for when making such a large purchase.
2. Engage the 5 Senses
But not TOO much. We talked about this in a previous blog post too. You can check that out here for more details. Make people have that “WOW” feeling the minute they walk in the door.
You don’t need to go hardcore and burn your basil, rain, lavender blend incense. But you do want to make sure there is a light and pleasant smell throughout. Nothing overpowering though! People love the smell of a freshly cleaned home. Don’t go crazy with the bleach, but rather use something citrus or pine scented. These aromas are universally appealing, just don’t let them become overpowering.
As far as what people hear, keep music mild and low. Keep it in the background, and choose something gentle. Everyone has different taste, and you don’t want to subconsciously make buyers want to leave the room.
And always…. always, let the light in. Light and bright gives a fresh and inviting feel. Open the curtains, the blinds and turn on a light if you have to. Dark and shadowy places are often ignored, and may give the impression you’re hiding dirty areas.
3. Don’t Get Too Personal
Put away your vacation pictures (or your kids’ school awards) and clean the paperwork off your desk. People don’t want to feel as if they are “intruding” on your space. Making them feel uncomfortable right from the get go, isn’t the best way to sell. You want to find the balance of making the house feel “homey” without feeling too specific. Think about a catalog shoot when you are staging. You don’t have to go overboard, but include some pieces of interest that aren’t excessively powerful. This will allow people to imagine themselves in the space, so make it warm and inviting.
This will also make the selling process easier for you. Putting your personal effects away will give you a headstart in leaving the place you’ve called home. And that means putting them away in moving boxes and not stuffing them somewhere else, like under the sofa. Being emotionally ready to sell will make the whole process less stressful.
4. Throw a Party
It’s likely that the people coming to your open house have been to a few others just like it. Do something different, and have your open house in the evening or on a Sunday for a BBQ and a football game. This will bring in a whole new crowd and will definitely make your house stand out above the rest. If you show people a good time, they will be able to envision themselves living in the home, and enjoying it just as much as you do. It’s also helpful to think of your potential buyers as your friends. Just remember why you’re throwing the party. It’s to sell your home and not to become known as the house party place in your neighborhood.
5. Love at First Sight
People decide if they are going to buy within the first few seconds of seeing your home. It is up to you to make those first few seconds count. Of course, there are always exceptions to this rule, but first impressions go a long way. So it’s very important that the outside of your home is appealing from a distance. If your yard is overgrown or messy, people aren’t going to feel a welcoming vibe. Make sure your yard is well groomed and take care of some easy cosmetic fixes. (New house numbers, new skirting, a mailbox refresh or some paint touch-ups.) Taking care of the outside appearance is an easy way to use psychology to sell your home.
You will also want to give some attention to your entry area and the places people see upon walking in. Add some flowers and make sure the lighting is on point. Don’t leave clutter or dirty laundry piled up around as this is often the place where shoes, backpacks and other miscellaneous items pile up.